The second day of promoting the mass law blog is dedicated to other law firm related sites. There’s some give and take here.

The Goal: Get other sites to link to MassLawBlog.com

You can’t really just email bloggers and say “Hey, could you link to my site?” It just doesn’t work that way. You need to let your content attract links. But there are some other ways to get other bloggers to notice your site.

1. Link to them- By nature Bloggers are ego driven. That’s not a value judgement, it’s just a simple fact. Why have a site if you don’t want people to read your work and like it? With this said, I’d say 90% of bloggers check their stats. Whether they are using a free service like StatCounter or are using log analysis software, bloggers look to see who’s coming to their site…..and where they’re coming from.

When bloggers look at their referrer log, they often check out sites that send them traffic. And sometimes, they’ll link back to that site. Sure, it’s a longshot, but it’s worth doing.

In addition, most blogging software products have TrackBack. So bloggers can easily see sites linking to them. Which leads me to my next point….

2. Leave comments- When a blog allows comments, they usually have a URL field. This allows you to both leave a comment and a link to your own blog. This is HUGE. But you have to be careful here. You have to leave quality comments, or you’ll either be banned, or worse, you’ll get a bad reputation.

So find blogs that have relevant content, and leave a comment. Not only will you appease someone’s ego, (which may, in turn, get them to link to your blog sitewide) you’ll also have a small link to your site. By small, I mean that you’ll have one single link, attached to your comment. So it’s not something that is easy to find, or viewable on the main page, but it is a link nonetheless.

Summary:
When you’re trying to get links to your blog, the normal approach of asking for a link isn’t necessary. Instead, you can use commenting (but not comment spam) to your advantage.

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