Every morning I have a regular routine. As soon as I’ve fired up my computer and am properly caffeinated, I check the news online. I usually look to see if I can find any stories related to law and blogging. I want to see if I can find any current or recent cases involving a blogger being fired, being sued, etc.

Over the last few weeks, I’ve seen quite a few press releases announcing a new blawg. In fact, today I saw a release for a “New Divorce & Family Law Blog”. It’s interesting to me that law firms are sending out press releases for their blawgs. It makes sense, of course, as many blawgers are trying to position themselves as experts in their particular practice area. What better way than to announce to the world (potentially): “Hey, I have this blog, and I’m an expert. Come check it out, and if you have any questions, ask me.”

But I am curious as to where these press releases end up. Though there are some low-to-no cost press release services available, many press releases cost some money. But do media outlets actually pick up on the releases and investigate, or do the releases just disappear into space? It seems like a press release, in many cases, is simply an acceptible way to spam the world.

I don’t mean “spam” in the strictest of senses. I just mean that by sending out a press release, companies are trying to communicate a message to the broadest of audiences regardless of industry or interest. So are press releases effective for promoting a blawg? I don’t know the answer to that. Maybe that would be a good experiment.

Popularity: 4% [?]