Yesterday I asked if anyone would be interested in a law firm blogging survey, and the answer was: Yes!

This weekend, I will begin to formulate a survey for blawggers. Here are the areas I’d like to focus on:

1. Who blawgs?- This will include age, sex, location, firm size, etc.
2. Ownership- Do blawggers own their own blog, or is it a firm resource? Do they own their own domain names?
3. Content- What topics do blawggers cover? How do they choose their topics? What sources do they use to create content for their posts?
4. Goals- What goals do blawggers have? Lead generation? Professional Development? Networking?
5. Promotion- How do blawggers increase their readership?
6. Revenue- Do blawggers have ads on their sites? If so, which types do they use?
7. Benchmarking- How do blawggers monitor their success? What types of statistical software packages do they use?
8. History- How long have blawggers been posting?
9. Audience- Who do blawggers identify as their target audience?
10. Discussion- How do blawggers deal with comments on their blogs? Do they moderate?

I have formulated a preliminary survey using the criteria above and would like to use this as a beta form of the survey I’ll be sending to blawggers. If you would like to complete this beta survey and help with suggestions and comments for improving it, please send me an email and I will send you the survey in email form.

After the initial test, I will create a form on this site, allowing blawggers to complete the survey online.

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