On LexBlog, Kevin O’Keefe notes a post by Wayne Hurlbert, which talks about the value of blogs for businesses. In it, he points out that the biggest advantage of having a blog for a business is to establish expertise. Because of this, he feels that legal blogs should not have ads:

This indirect revenue is one of the most powerful uses of a business blog, and doesn’t even require high traffic numbers. Creating a positive and interactive relationship with readers is a key strength of blogging. Discussing topics of interest to your readership, and establishing yourself as an expert in your field, can turn a blog into a powerful buzz marketing builder.

Kevin then adds:

if you’re a lawyer or other professional and want to wear patches for Toyota and Nike on your suit sleeves or briefcase go ahead. See what what you can get paid from the advertisers.

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