After reading the two articles on blogging I mentioned below, I started thinking about the direction blogging is headed. I absolutely believe that blogging is more than just a fad, and that it will continue to increase in popularity and importance with time.

To me, it definitely feels like an exciting time to be involved with blogs, and in particular, blawgs.

When I first started with blawgs, I had a lot of experience working with firms and their sites, but actually suggesting that lawyers take a slightly more personal approach with blogs was a hard sell in my mind. Knowing that attorneys are used to structured, professional writing, I had a hard time figuring out where to draw the line between having a legal publication and a more casual blog post.

So, I asked an expert. I sent an email to Seth Godin, asking his opinion. I wrote a long, detailed email explaining my dilemma. The email was far from succinct, but the main idea was: I want my clients (attorneys) to have their own blogs, but I don’t want them to appear amateurish. I want something that shows a little bit of the attorney’s personality, but I want them to keep an appearance of professionalism. So where’s the line?

The next day, he responded with only one line:
“we’re all just making this stuff up!”

It was a perfect answer. There is no line. It’s all what we make it. We’re doing this thing, blogging, but there are no real guidelines to help us. It’s a very, very strange, but exciting thing.

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