I really hate that title, but I wanted it to be short and sweet. 50% isn’t bad.

I was recently asked: “Do your clients get business from their blogs?” The answer was, well, it’s really hard to tell. It’s nearly impossible most times to be able to directly attribute a reason to a client. In most cases, they become aware of a firm from multiple sources.

This morning I was feeding my dog an ice cube (he really likes them), and I had a thought. I’m sure many other people have thought about doing this, and I bet some put it into practice:

Use a different contact email on your blog than you use anywhere else.

That way, you know that the person has come from your blog. It’s such a simple thing to do that it almost begs to be done. Why not? Even if no one uses it, it’s not like you’re losing money, or time, or strenuous effort in trying. Just set up another email address, and that’s it!

I’m not suggesting using this little trick exclusively. I think it should just be another tool to compliment statistics and intake questions. But again, why not use it?

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