As I sit here trying to fight off a cold I brought home from NY this Thanksgiving, I wonder whether law firms send gifts of some type to their clients over the holidays. It seems to me that this would make perfect sense-sending a small gift to let clients know that you’re thinking of them. I’d think firms would approach it as part of an 80-20 rule strategy: sending something to their top 20% as part of their client growth/retention plan.

And by talking about a “firm” sending a gift, I’m actually talking about an individual attorney, personally sending something to a client (a human being). Not a firm sending a fruitcake to a company…..

This, in my mind, is one of those win-win situations: you send something to your client that is genuinely nice and they appreciate it. It builds goodwill.

So, do you send a holiday gift?

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