I’ve been thinking alot about logos recently.

More specifically, I’ve been thinking about whether a law firm’s logo is instantly recognizable. If you think about the most recognizable logos in general, it is not necessary to see the actual text to know what company is advertising. For example:

But do law firm logos accomplish the same?

I’ve gone through my list of the AM Law 200, and randomly selected 10 firms, and recreated their logo…..only this time, there’s no text other than sample text in the same font. How many firms can you recognize (if any)?

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