Although I’ve read Blawg Review from time to time, I have to admit: today was the first time I’ve actually taken the time to understand the concept. The idea being that each week, there’s a different “host” who puts together the best recent law blog posts, and packages it in a clever narrative.
The current issue was posted on Sunday, and it uses “The Night Before Christmas” as the theme.
Law Firm Blogging focuses on marketing, so what I’m about to say won’t surprise anyone:
I think Blawg Review would benefit from a logo.
Blawg Review’s strength is in the diversity of opinions from contributing hosts. Each week, the look of Blawg Review changes, as each blog has a different theme, layout, color scheme, etc. The only drawback I can see as a result is a lack of recognition. Sure, BlawgReview is an insider publication, and because of that, readers know where, when, and how to find it. But, I think a logo for blawg review would have a couple of benefits:
- After a blogger has hosted Blawg Review, they could put the Blawg Review Logo on their site, with a link to the Blawg Review
- If a reader is looking for a Blawg Review that is no longer on a blog’s home page, they could just scan the page(s) until they see the logo
- It would encourage Blawg Review hosts to link to the main Blawg Review blog
- It would be a mark of credibility for the blogger
The best example I have of a logo that accomplishes this is Blawg.org. LawFirmBlogging was listed as a “Featured Feed” for a while, so I listed their featured feed logo:
I suppose I should email the Blawg Review folks to see if they think this would benefit them. I think I’ll do just that.
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