I spend a lot of time here writing about design, branding, etc. At Marketing Catalyst, you can read posts from someone who has just gone through the law firm rebranding process.
On his blog, Bruce Allen discusses:
- What’s in a Font?- Insight into picking the right typeface to convey the right “feel” of a firm.
- Selecting a Color for the Brand of the Firm- Picking a color for your firm’s logo takes more than you’d think.
- Is Printed Collateral Dead?- Should firms bother with printed material?
- Is Humor Part of Your Firm Culture?- Looking at some nontraditional firms and how they use humor.
- Building My Own Photo Library- The process of photographing attorneys- and making them look good!
- Reasons for an Internal Brand Campaign- Looking at law firm marketing from the inside out.
This site is an excellent resource for anyone interested in how and why law firms make their marketing and branding decisions.
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