If you’re reading this blog, chances are you know who Seth Godin is. From his bio:
SETH GODIN is a bestselling author, entrepreneur and agent of change.
When it comes to marketing, he’s the guy. I’ve read nearly all his books, and the guy knows what’s up. His book “All Marketers are Liars” discusses how successful marketing is not about how great a product or service is. Rather, it’s the story that matters.
On February 28, 2006, Seth Godin gave a talk at Google, and it is now available on Google Video. It’s a 48 minute presentation, and it’s definitely worth a look. So if you’ve got the time, check it out. It’s always good to start the week with a little motivation.
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