Congratulations goes out to the winners of this year’s Legal Marketing Association Your Honor Awards.

In the Identity category, the Boston-based law firm of Choate Hall and Stewart took first place for their comprehensive rebranding effort. The firm was given a special award for “Integrated Marketing”.

An article in Law Firm Inc. spotlights Choate’s marketing manager, Betsy Huntley and Burkey Belser of Greenfield Belser who created the new brand identity. I have had the pleasure to hear Mr. Belser speak, and was given the opportunity to interview him here.

Over the last few weeks, I’ve referenced the book “Your Marketing Sucks” a LOT. In the book, Mark Stevens says you should never hire a designer who applies for awards. In fact, he says:

Fire your advertising agency if it even thinks about applying for a Clio or other creative award.

Well, I think this is the exception. Because this award is not for making a pretty ad. It’s an award for integrated marketing, which, for a law firm, is the holy grail.

Congrats!

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