I’d like to point to another one of Bruce Allen’s posts entitled “Client Development for the Big and Little Picture.”

For those not in the know, Bruce is the CMO at Rutan & Tucker, LLP. He’s been providing a first-person account of the process of “rebranding” a law firm.

In his latest post, Mr. Allen talks about the most important part of the rebranding process: looking at the business return and measuring and monitoring ROI. The post focuses on the new matter report, and how to get the most marketing information from it.

Check out his blog. To me, it’s one of the best out there.

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