I haven’t posted in a few days, so I thought I’d share this little observation from the weekend.
On Saturday, I went to New York City for a friend-of-a-friend’s birthday party. Though I probably shouldn’t have, I was surprised at the amount of people there that were actors. And inevitably, they would talk about the projects they were working on. At least three separate times I heard the following:
I’m just doing this independent project to get my name out there…..and hopefully land a good agent.
Which made me think: It must be great to be an agent in NYC. The actors there are willing to do anything to be your client.Can you imagine if it were the same for “regular” attorneys? Could you imagine someone from a startup saying “I can’t wait to finish this product….hopefully it will allow me to land a great attorney!”It would be a strange world if potential clients were lined up at the door all day, begging for representation. If that were the case today, what would you do differently when choosing which of your clients to represent? Are there clients you currently serve that wouldn’t make the cut?
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July 12th, 2006 at 11:06 am
It may surprise readers who have never been exposed to a systematic organized method of Rainmaking (afterall, this is a subject not taught in law school) but there ARE lawyers in every market who have clients who are going to extraordinary lengths to get those Rainmakers to take their cases.
And I’m not just talking about about a few high-powered lawyers in big firms either! I’m talking about solo practitioners and lawyers in small firms with only 3 attorneys who have decided that just because law school doesn’t teach us a lick about How To Make It Rain, doesn’t mean we have to go through our careers settling for whatever cases come our way!
Being a great Rainmaker is a skill that can be learned. Executing a great Rainmaking plan is a process that can be easily replicated with predictable and profitable results. Obviously I cannot explain everything here in a short blog snippet.
Anyone who is interested in learning how top Rainmakers in every practice area, manage to attract alot of great clients year-in & year-out (without any tricks, pressure tactics or unethical gimmicks) is invited to check-out a convenient and affordable audio CD program I developed entitled How To Market A Small Law Firm. The price is only $299 but it will cost you nothing if you are not completely satisfied.
Sorry to be so blunt about it, but if you want to increase your income this year by $10, 20, $30,0000 or more, and you’re willing to invest a couple of hours while you’re stuck in traffic to learn how to do accomplish that very realistic goal, I’ll make you this promise: If you don’t achieve your goals in the 12 months following your reciept of my materials, I’ll send you your money back with no questions asked.
Respectfully submitted,