Seth Godin has a post entitled “How to live happily with a great designer” that does a great job explaining why so many companies settle for safe, average ads/print/brochures. One great line:
If you want average (mediocre) work, ask for it. Be really clear up front that you want something beyond reproach, that’s in the middle of the road, that will cause no controversy and will echo your competition. It’ll save everyone a lot of time.
But, he says, if you want great stuff, you’ll have to accept the fact that it will offend someone or it will make them nervous:
The Vietnam Vets memorial offended a lot of people. The design of Google made plenty of people nervous. Great work from a design time means new work, refreshing and remarkable and bit scary.
Read the whole post here.
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July 19th, 2006 at 7:30 am
The same can be said for every aspect of marketing a law firm. My most successful Rainmakers have a clear understanding that even if 1,000 new clients knocked on the door tomorrow, they couldn’t and for anyone who has heard my Turning Your Clients Into Gold Audio CD can tell you, probably shouldn’t serve them all. So why bother marketing to the 900 you’d turn down anyway if they came to you!?!
Instead, life is so much more enjoyable and our law practices are so much more profitable when we define who we are packaging ourselves to appeal to, and then only worry about speaking to them.
For more information on packaging yourself and/or your practice, you can check out my FREE e-book entitled Ten Rainmaking Mistakes Made By Solo Practitioners I suspect even lawyers in larger firms may find some topics resonate with you too.
Respectfully,
RJON ROBINS
http://www.HowToMakeItRain.com
Dedicated To Helping Lawyers In Small Firms Make ALOT More Money!