Bill Sweetman has an article entitled “Blogging with the Whales” that perfectly illustrates, in first-person form, how a blog can (and should) bring in business. For those that won’t read the article, let me sum it up for you.

Mr. Sweetman was on vacation and wanted to go on a whale watch. He picked up some brochures, and it seemed like all the tour companies offered nearly identical services (sound familiar?). So what did he do next (come on, you know the answer)?

He went to the internet.

He looked at the tour companies’ web sites. And, predictably:

“The companies without Websites immediately lost my business.”

So, he looked at the remaining contenders and quickly learned that, like their brochures, the websites had the same information…..but there was an exception:

“Quoddy Link Marine, to my pleasant surprise, also had a “Sightings and Updates” blog. The blog is maintained by Danielle, a marine biology graduate in charge of photographing, identifying and recording the whales and sharing that information with various marine research organizations.

…… The “Sightings and Updates” blog also demonstrated to me that Quoddy Link Marine really cared about whales and the environment, not just selling whale tour tickets. Thanks to their blog, I also felt one degree closer to the people behind this tour company than with those from any of their competitors.”

Now that’s how it’s done!

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