I’m sure most of this blog’s readers have heard of the recent controversy over the SuperLawyer designation. In short, a committee appointed by the New Jersey Supreme Court decided that calling yourself a “Super” lawyer violates the professional code of conduct.
So, I think I’ve got the answer.
This morning, I created an award. I’ll give it out each year, and the selection process is absolutely a no-brainer. There are just two qualifications:
1) You need to be an attorney.
2) You have to post a comment on the Adequate Attorney page.
All adequate attorney honorees are encouraged to display the following graphic on their blog:
Popularity: 14% [?]
August 16th, 2006 at 4:58 pm
Thanks Nathan for helping to put this in proper perspective. There’s a more serious side to all of this that most lawyers fail to consider though : MOST CLIENTS PREFER ADEQUATE.
That’s right, if given the option of paying top dollar for a “super lawyer” vs. a more reasonable amount for legal services that are adequate to solve the problem at hand, the vast majority of your clients would choose the latter. Don’t believe me?
Take the following informal survey to prove that what I am saying is correct:
1. Make a list of all of your clients who are driving around in Bentlys or Rolls Royce’s.
2. The rest prefer adequate.
The upshot is that you can actually get more work from existing clients by being sensitive to the fact that they don’t all want the highest quality legal services available to handle their routine matters. If 100% of your practice is high-stakes / life or death / bet-the-ranch work, then ignore this advice. Otherwise, you’ll close more sales with prospective and current clients by taking pride in offering adequate solutions to their problems.
Respectfully,
RJON ROBINS
http://www.HowToMakeItRain.com/blog
Helping Lawyers In Small Firms Make ALOT More Money!