On Tuesday, the MegaMillions jackpot is estimated at $135 Million. And whenever the lottery gets over $100 Million, I find myself daydreaming, thinking of what I’d do with that kind of money.
But here’s a question for you: imagine that you win, but have one restriction. You have to spend the money on growing your law firm.
If you’ve ever seen Brewster’s Millions you’ll have a better idea of what I mean. In the movie, Richard Pryor stands to inherit $300 million. But in order to get the $300 Million, he first has to spend $30 Million in 30 days without gathering any assets.
So let’s play the same sort of thing with law firm marketing. You have $1 million dollars to spend solely on “marketing”. But from that $1 million, you have to generate at least $2 million in new business. Accomplish that and you’ll get a huge payoff.
So what would you do?
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