I like ketchup.

So when I heard that Heinz was offering a promotion allowing people to personalize their own ketchup bottle, I just had to do it.

Law firms often put their name on everyday items. I’ve seen coasters, matchbooks, umbrellas, mousepads, pens, tee shirts, bags and coats just to name a few. But ketchup is a new one.

To me, name recognition by way of ketchup would be very effective…..since I use it so much. Every time I’d open the refrigerator, I’d be reminded of the firm.

And since ketchup isn’t just a one time use item, I’d be reminded multiple times. A law firm name on a coke can? Not very good.

What other everyday items would be good for firms to advertise on?

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