You know, Seth Godin is unique in that his writing makes me feel excited, inspired, hopeful, as well as depressed, amateurish, and boring at the same time. It’s because he’s THAT good. In fact, you know that moment when you read something and say “That’s EXACTLY what I was thinking! Why didn’t I write that…” or better, “I never thought of it that way, but it makes total sense now!” And in that moment, when you’re nodding your head while reading…….That’s what should be called the “Godin Nod.” Which would be defined as:

Godin Nod- Involuntary head movement that denotes a moment of clarity as a direct result of reading anything by Seth Godin.

His latest post is entitled “Nobody Knows Anything“, and in it, he really breaks down the idea of marketing to the most basic level. And it could be a little scary to those of us in the marketing professions!

Rather than throwing in my two cents about his idea that “There are two kinds of marketing analysis, both pretty useless”, I’m telling you: go read his post.

You need to read this.

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