The last month has been tough. I’ve been facing what I could refer to as “The Blogger’s Paradox”- I’ve been getting so much work that I simply haven’t had time to write anything meaningful. I’m not saying that this blog has generated so much business that I cannot find a few minutes to post anything. That’s not the case exactly. But I have had enough work to keep me from really dedicating the time I feel necessary to come up with quality posts.
Which brings me to the question: With blogs, should frequency of posting trump the quality of posts?
In some senses, I think so. First, frequency of blogging is often tied into attracting a following. I know that personally, as I tend to visit blogs that are updated daily (or at least a few times a week) over blogs that are infrequently updated yet have quality posts.
However, in the end, it is the quality of posts that make the blog. If the information I’m reading isn’t interesting and informative, it could be updated every hour- I’m not coming back.
So, I think there’s a balance. Keeping a blog that is updated regularly even when the author does not have a completely original, informative post. But at the same time, I truly believe bloggers should stay away from “forcing it.”
To me, “forcing it” happens when you do not have a topic to write about, yet you try to produce a post anyway. When that happens to me, I usually just link to something else I’ve found interesting. If I’m really uninspired, I’ll go into photoshop and make a picture of something ridiculous and post it without any explanation. Like this:

Popularity: 8% [?]





January 8th, 2007 at 6:53 am
This is the eternal conundrum for the lawyer blogger. Devote more time to punters & lower ones blogging profile and repute, or risk alienating clients & colleagues by maintaining posts.
I’ve never resolved this but I favour keeping the blog active:; if I can’t post anything meaty I just do a quickly and explain why.
March 14th, 2007 at 1:59 pm
Neither should “trump” the other. Both are important; if the blog falls below a minimum quality OR a minimum quantity, it becomes less effective. The better question:
What quantity and quality should I post with to keep my audience engaged?
The answer will vary with each blog, each audience, and each author.