Courting Your Clients: The Essential Guide to Legal Marketing
BOCA RATON, Fla. — Legal marketing is a key ingredient for an attorney’s success in today’s competitive legal environment, but it is rarely taught in law school. The art of rainmaking - how to attract and retain clients - remains a mystery to many lawyers at all levels of their legal career.
Now a new legal marketing book, “Courting Your Clients: The Essential Guide to Legal Marketing,” provides a practical guide to creating and implementing a successful legal business development strategy. Written by legal marketing consultant Margaret Grisdela, President of Legal Expert Connections, the book reveals how to get speaking engagements, publishing opportunities, press coverage, and other proven techniques that build an attorney’s visibility and reputation as an expert in their field.
“Courting Your Clients is written for attorneys, legal marketers, law firm administrators, managing partners, practice group leaders and sole practitioners,” said author Margaret Grisdela. “The book contains a sample lawyer marketing plan, attorney marketing checklists, and the top ten legal marketing mistakes to avoid.”
CLIENT Rainmaking[R], a methodology introduced in the book, creates a strategic step-by-step approach to lawyer business development. Readers will learn how to make effective use of networking, referrals, community relations, legal directories, Internet marketing, and search engine optimization (SEO).
An entire chapter is devoted to client retention, since most new business comes from current clients. Attorneys will discover how to up-sell, cross-sell and measure client satisfaction.
Three key concepts in this legal marketing book include: 1) the importance of focus; 2) educating prospects as a way to build a reputation; and 3) never stop marketing.
“Courting Your Clients” (ISBN 978-0-9795674-0-7) can be ordered online at www.legalexpertconnections.com.
EDITORS: For review copies or interview requests, please contact the author.
About Legal Expert Connections, Inc.
Legal Expert Connections specializes in marketing and business development exclusively in the legal and litigation support markets. Founded by legal marketing consultant Margaret Grisdela, the firm’s services include legal business development seminars, attorney marketing plans, rainmaking programs (arranging speaking engagements and publishing opportunities), law firm brochures, expert witness marketing, direct mail, web site development and more. The firm’s web site is www.legalexpertconnections.com and lawyer marketing blog is www.rainmakingclub.com.
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