BALTIMORE, Feb. 4 Online directory & news service — Local-Attorneys.com has announced its recommendations for online marketing activities for law firms in 2008.
Forget the television commercials, radio ads, and other gimmicks. This is a year that law firms are focusing on their presence online. Not only will a great online presence boost the brand and image of your law firm, it can also be a great tool for generating traffic to your firm’s website, which in turn can become leads, which in turn can become clients.
Here are the top online activities law firms should do in 2008.
1. Optimize your own website.
If you don’t already have a website, you have probably heard from
someone or read somewhere what a great promotion tool a website can be for law firms. If you are considering getting a website, a great starting point is to plan what you want your website to look like and write some content pages to put on the website. Then, contact a firm about building a
professional website that your law firm can be proud of. If you have a
website, but you are not getting the traffic from it you think you could,
consult an internet marketing agency. One firm, Ephricon Web Marketing
(http://www.ephricon.com), based in Baltimore, MD offers clients search
engine optimization which includes on-page optimization, content creation
and link building as well as pay-per-click services to help online
searchers find what they are looking for easier.
2. Add new content to your website.
New content can be in the form of new pages your site may need, such as information about your firm’s practice areas or informal articles about law topics in the news or tips on a legal topic for the layperson. A quality internet marketing agency can take an article and send it to various sites that accept articles. Particularly, sites on legal topics that accept articles would be especially beneficial. The main purpose of the articles is the fresh content that they provide your site but adding a couple links in an article that is posted on other websites helps boost traffic to your website.
3. Announce news with press releases.
Most internet marketing agencies can help spread your news to
newspapers, television stations and industry sites on the web through
services like PR Newswire and Market Wire. Because of their ability to be
picked up by many sites, press releases are a fantastic way to add bursts
of traffic to your website through links that you may include in them.
4. Add photos to your website.
Pictures of the firm’s partners and other staff, a photo of the office building if it’s in a desirable location, or a photo of inside an
attractive, professional office can give visitors to your website a reason to trust you and can convey that your firm is a successful one. One Baltimore, Maryland firm, Ingerman & Horwitz LLP (http://www.ihlaw.com) has a photo of their Park Avenue office location and photos of the firm’s
principals on the homepage. These help put a face on the firm, making it
easier for website visitors to relate. Photos are especially powerful for
professional service organizations, such as law firms.
5. Send an email blast a couple times a year.
Gather a few hundred client email addresses and send a mass email.
Topics in the email newsletter could be informative information from the
articles, interesting cases worked on or new laws that may be of interest
to the public.
6. Join directories that will link to your website.
Both directories that you must be paid to be listed in and directories that are free give links to websites along with a one or two sentence description. Local-Attorneys.com is a directory specifically for law firms that list lawyers by region and specialty. For example, search under tax and Maryland and you will find law firms like Fried & Rosefelt, P.A. (http://www.frtaxlaw.com), who focus primarily on tax-related legal issues.
Another worthwhile pursuit is to try to get listed on sites that are
specific to your practice area. In the tax law space, for example, exists a notable website for tax problem resolution specialists — the website for the American Society of Tax Problem Solvers at http://www.astps.org. Steven N. Klitzner, P.A. of Florida Tax Solvers (http://www.floridataxsolvers.com)
is listed on this site, which can provide quality, relevant traffic. A
handful of directories are also profile sites, which are basically the same as directories but allow you to expand upon your description, instead of a couple sentences, usually a couple of paragraphs.
If you want to improve the amount of leads your firm receives, consider the online activities above. Though offline marketing activities like print brochures can also see much value, focusing attention online is very useful because your clients come to you, searching on what they need and then
finding your site. Doing it right means you can spend less time on
marketing and more time practicing law.
Local-Attorneys.com is a law firm directory that sorts attorneys by
practice area and region. For example, someone who visits the site having
been involved in an auto accident will click on auto accident and the state where they are looking for an attorney. With over 1,000 law firms listed so far, Local-Attorneys.com continues to grow. For more information on getting your firm listed, visit http://www.local-attorneys.com. Local-Attorneys.com
is owned by Net Focus Media. Visit http://www.netfocusmedia.com/lawfirms/
for more info.
Popularity: 100% [?]
March 30th, 2008 at 5:01 pm
I’d like to throw in a professional blog as well. If you know how to punch in a user id and a password you can publish anything on the web and you can be found easily.
April 15th, 2008 at 11:09 am
Thanks for the shout-out!
April 15th, 2008 at 11:12 am
Yeah us too
There are a number of good legal directories on the web. We believe we’re one of them, and strive each day to improve the value we offer to consumers as well as law firms.
July 3rd, 2008 at 2:12 am
If you have a new site or are launching a new site consider following these steps and you would end up in gaining huge free traffic. Always submit your site to free search engines. Once the links are indexed, it becomes easy to optimize the site. Write good content and submit your site to social book marking sites as del.ico.us, digg, myspace, simpy, reddit etc. Create blogs on different sites and regularly keep on updating them, Try adding useful and unique content, Visitors are always looking for useful and unique content.
Submit your site to free web directories, search engines, niche directories, and high page rank directories, authority directories as DMOZ, yahoo, and Google directory.
Write articles on your subject and submit in article directories. It is usually seen that articles provide permanent back links. Place adds on free classified sites
Make RSS feeds and syndicate your sites content. Submit your feeds on RSS directories
If any page is missing or is not found or 404 error redirect that page to index page or any other important page
Offer something free on your site be it free newsletter, free articles-books, RSS feeds
Participate in link exchange
Add your site to Google webmasters account
Create xml site map
Leave comments on blogs with your sites link
Create a guest book on your site
You tube and pod casts are also an excellent way to launch viral campaigns.
Send emails with description of your company
Advertise on Craig list and gum tree
Submit in forums with link to your site
Ask bloggers to write about your services or products
Submit in deep link directories
Palcomonline.com
August 6th, 2008 at 3:56 pm
Definitely interesting information. Thanks for all the tips!
November 20th, 2008 at 4:54 pm
The Web has changed how we look up information. With a few taps on the keys and a click of the mouse, it is easier than ever to find a phone number and address. As a result, the value of advertising in a membership directory has changed. We do know that the most commonly used hard copy directories in the world, the telephone yellow and white pages, have seen their physical (but not online) use drop dramatically since the advent of the Internet
Whether you are opening a new firm, or adding onto your existing practice, there is one fundamental question all attorneys ask: “How do I get more cases into my firm?”
The answer: understand your competition, understand your clients, and know how to target
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December 15th, 2008 at 2:57 pm
Great tips for increasing tactics. We also use these same tips for our website…its helped a ton and we’ve moved up the rankings considerably!
May 8th, 2009 at 2:07 am
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May 8th, 2009 at 2:09 am
Legalx Lawyer Directory will help you in locating lawyers and law firms nationwide that can help you with all your legal issues. Search more than 350,000 lawyer listings by geographic location and areas of expertise such as DUI, Divorce, Personal Injury, Criminal Law and More. Use our extensive Attorney Directory database to find an experienced Professional Fast.
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June 1st, 2009 at 4:01 am
nicely done…
Chuck
http://www.irssolution.com
September 25th, 2009 at 7:39 am
That is a information for how law firm lawyers can increse online Presence as a online legal solution provider law firm, lawyers, attorney, solicitor, injury etc…….
Nowdays more company provided a online marketing service such as a Internet marketing services, craeted a lawyers group, lawyers community, connected a law firm lawyers with social networking sites………
helplinelaw.com
March 21st, 2010 at 1:16 am
Good advice for any law firm looking to increase their presence on the web.
June 2nd, 2010 at 12:14 pm
I will try the attorney local directory. Thanks for the information.
June 12th, 2010 at 8:50 am
For creating huge free traffic always write good content and place it in higher ranking page site, search engine sites. Please specify how to provide permanent back links in article submission?
August 16th, 2010 at 11:24 am
This is great stuff. I recently wrote about the next step after this. Once you are on the web you need to be able to control and package yourself in a positive light. Check it out on my blog, http://WWW.ATTYMARKETING.COM
JH
August 16th, 2010 at 8:02 pm
interesting
September 23rd, 2010 at 12:12 pm
Here is an interesting Idea I came up with. I would like your feedback on the Bar regulations in regards to this.
http://attymarketing.com/2010/09/tweeting-legal-problems-in-your-neighborhood-www-twitpipe-com/
December 27th, 2010 at 5:59 am
This is a great stuff to read for lawyers to market them online.
February 28th, 2013 at 2:29 am
Excellent article full of good ideas. Given the hyper competitive nature of marketing these days it’s getting more difficult. Also with search engines changing their algos it tough to know exactly what they will reward.
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