Advertising and marketing rules for attorneys vary by state. Though the American Bar Association has a page that links to each state’s rules, it takes a couple of steps just to get there. So I decided to create a page here that has the link to each state’s advertising rules. Just click on the state, and you’ll get to the rules.
- RULE 7.1 COMMUNICATIONS CONCERNING A LAWYER’S SERVICES
- RULE 7.2 ADVERTISING
- RULE 7.3 DIRECT CONTACT WITH PROSPECTIVE CLIENTS
- RULE 7.4 COMMUNICATION OF FIELDS OF PRACTICE
- RULE 7.5 FIRM NAMES AND LETTERHEADS
- RULE 7.6 PROFESSIONAL CARDS OF NONLAWYERS
- 7.1 Communications Concerning a Lawyer’s Services
- 7.2 Advertising
- 7.3 Direct Contact with Prospective Clients
- 7.4 Communication of Fields of Practice and Certification
- 7.5 Firm Names and Letterheads
- 7.1. Communications concerning a lawyer’s services.
- 7.2. Advertising.
- 7.3. Direct contact with prospective clients.
- 7.4. Communication of fields of practice and specialization.
- 7.5. Firm names and letterheads
California
Colorado
Connecticut- PDF File
Delaware- PDF File
District of Columbia
Florida
- 4-7 Information About Legal Services
- 4-7.1 General
- 4-7.2 Communications Concerning A Lawyer’S Services
- 4-7.3 Advertisements In The Public Print Media
- 4-7.4 Direct Contact With Prospective Clients
- 4-7.5 Advertisements In The Electronic Media Other Than Computer-Accessed Communications
- 4-7.6 Computer-Accessed Communications
- 4-7.7 Evaluation Of Advertisements
- 4-7.8 Exemptions From The Filing And Review Requirement
- 4-7.9 Information About A Lawyer’s Services Provided Upon Request
- 4-7.10 Firm Names And Letterhead
- 4-7.11 Lawyer Referral Services
Georgia
- Rule 7.1 Communications Concerning a Lawyer’s Services
- Rule 7.2 Advertising
- Rule 7.3 Direct Contact with Prospective Clients
- Rule 7.4 Communication of Fields of Practice
- Rule 7.5 Firm Names and Letterheads
Hawaii
- Rule 7.1. Communications Concerning a Lawyer’s Services
- Rule 7.2. Advertising
- Rule 7.3. Direct Contact with Prospective Clients
- Rule 7.4. Communication of Fields of Practice and Certification
- Rule 7.5. Firm Names and Letterheads
Idaho- PDF File
Illinois
Indiana
Iowa-PDF File
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan- PDF File
Minnesota
Mississippi
- RULE 7.1 COMMUNICATIONS CONCERNING A LAWYER�S SERVICES
- RULE 7.2 ADVERTISING
- RULE 7.3 DIRECT CONTACT WITH PROSPECTIVE CLIENTS
- RULE 7.4 LEGAL SERVICE INFORMATION
- RULE 7.5 SUBMISSION OF ADVERTISEMENTS
- RULE 7.6 COMMUNICATION OF FIELDS OF PRACTICE
- RULE 7.7 FIRM NAMES AND LETTERHEADS
Missouri
- 4-7.1 — Information About Legal Services — Communication Concerning a Lawyer’s Services
- 4-7.2 — Information About Legal Services — Advertising
- 4-7.3 — Information About Legal Services — Direct Contact with Prospective Clients
- 4-7.4 — Information About Legal Services — Communication of Fields of Practice
- 4-7.5 — Information About Legal Services — Firm Names and Letterheads
Montana- PDF File
Nebraska- PDF File
Nevada
New Hampshire
- Rule 7.1. Communications Concerning a Lawyer’s Services.
- Rule 7.2. Advertising.
- Rule 7.3. Regulation of Solicitation.
- Rule 7.4. Communications of Fields of Practice.
- Rule 7.5. Firm Names and Letterheads.
New Jersey
- RPC 7.1 Communications Concerning a Lawyer’s Service
- RPC 7.2 Advertising
- RPC 7.3 Personal Contact with Prospective Clients
- RPC 7.4 Communication of Fields of Practice and Certification
- RPC 7.5 Firm Names and Letterheads
New Mexico
New York- PDF File
North Carolina
North Dakota
- Rule 7.1 Communications Concerning The Services of a Lawyer or Persons Professionally Associated With The Lawyer
- Rule 7.2 Advertising
- Rule 7.3 Direct Contact With Prospective Clients
- Rule 7.4 Communication of Fields of Practice
- Rule 7.5 Firm Names And Letterheads
Ohio
Oklahoma
- § Rule 7.1. Communications Concerning a Lawyer’s Services
- § Rule 7.2. Advertising
- § Rule 7.3. Direct Contact With Prospective Clients
- § Rule 7.4. Communication of Fields of Practice and Certification
- § Rule 7.5. Firm Names and Letterheads
Oregon- PDF File
Pennsylvania- PDF File
Rhode Island
- Rule 7.1. Communications Concerning a Lawyer’s Services
- Rule 7.2. Advertising
- Rule 7.3. Direct Contact with Prospective Clients
- Rule 7.4. Communication of fields of practice
- Rule 7.5. Firm Names and Letterheads
South Carolina
South Dakota
Tennessee
- Rule 7.1 Communications Concerning a Lawyer’s Services
- Rule 7.2 Advertising and Other Communications Not Directed to Specifically Identified Recipients
- Rule 7.3 Solicitation and Other Communications Directed to Specifically Identified Recipients
- Rule 7.4 Communication of Fields of Practice
- Rule 7.5 Firm Names and Letterheads
- Rule 7.6 Intermediary Organizations
Texas- PDF
Utah
- 7.1. Communications concerning a lawyer’s services.
- 7.2. Advertising.
- 7.3. Direct contact with prospective clients.
- 7.4. Communication of fields of practice.
- 7.5. Firm names and letterheads.
Vermont
- Rule 7.1 Communications Concerning a Lawyer’s Services
- Rule 7.2 Advertising
- Rule 7.3 Direct Contact With Prospective Clients
- Rule 7.4 Communication of Fields of Practice
- Rule 7.5 Firm Names and Letterheads
Virginia- PDF File
Washington
- 7.1 Communications Concerning a Lawyers Services
- 7.2 Advertising
- 7.3 Direct Contact With Prospective Clients
- 7.4 Communication of Fields of Practice
- 7.5 Firm Names and Designations
West Virginia
Wisconsin
Wyoming
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